e-Clips ~ Our Blog

e-Clips' Blog

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Sunday, May 4, 2008

I've been out of touch, sorry, but so much has happened that it's been hard to get to the Blog. Well, a short recap of events: The company's marketing efforts concentrated on getting the word out about our promotional videos and our invitations. With promotional videos it went easier, video invitations are harder to digest. Dozens of event planner received emails and phone calls. Some were polite, some were rude. A few of them recognized the potential to their clientele, and now is the perfect moment to mention Constance Adamopoulos' name. Constance heads "Organized Chaos Events" (http://www.organizedchaosevents.com/) an amazing event production company that produces out of the box, original and innovative events (Wow, the things she showed me at our meeting. People go all out for their events). We met in March, she loved the idea, and we hit it off personally. My first year as a business man taught me that good business and connections stems from chemistry between people, no matter how good the service or product is. A few weeks later Constance called me, and said she is introducing me to the San Francisco Visitors and Convention Bureau (http://www.onlyinsanfrancisco.com/), a non profit organization that strives to market San Francisco and the Bay Area as the premier destination for conventions, meetings, events and leisure travel. They loved the idea of a video invitation for their annual luncheon, held on May 29th. Meeting Dan, Lisa and Lynn from the Bureau was wonderful and we had just finished shooting the video invitation yesterday, using Renel Brooks-Moon, the Giants’ announcer and 98.1 Kiss FM morning host. It was F-U-N. I’ll post the link to the invitation soon.
Last week we finished an incredible Eco-Friendly invitation for “Israel in the Gardens”. The biggest Israeli happening in the Bay area (20,000 people and more). You can see the video invitation here: http://www.eclipsvideos.com/.
And last, but certainly not least - two weeks ago we produced a video invitation for the glamorous “Rodan and Fields” (they are the creators of ProActiv Solution, the best selling acne system in America, who now have a new company and new lines of skin care products). They flew us to one of their events in Los Angeles, and we are now working on an invitation for their event in San Francisco, June 14th). It’s an amazing company, headed by beautiful and successful personas. An honor indeed. So…we are busy.

Tuesday, April 1, 2008

Not easy, but exciting

The first few months were dedicated to the creation of promotional videos and web documentaries, but a few months ago I've decided to devote most of my time and energy to the video invitations.
How do you market a totally new product?
Hmmmmmm, a great challenge. I was sure it will catch on like fire, but how do you create a spark?
Well, I guess that a totally new website is required. Leaving http://www.e-clipsvideo.com/ for marketing the promotional videos, I have started working on a new website. A thorough quest for outsourcing my web building to India produced the wonderful Krish Nair (http://krishnadasan.com/). He is almost done with the website. Yay.
And now e-Clips was ready to go. Luckily I teamed up with Khen and Guy Shomron, the wonder cousins from south bay, whom I met by a lucky lucky coincadence. Together, we are ready to take over the world. Next step...getting the word out.

Thursday, February 28, 2008

And then...

Wondering what the hell I'm going to do in the USofA, I bought a video camera. In Israel I started shifting from writing to video journalism (at Israel's biggest content website), and discovered a new passion. Coupled with my second BA (screen writing. The first BA was psychology and business) I found out that I can still tell stories, but now it's more challemging. A few days after I bought my camera, me and B went to see her sister and biyfriend take part in a triathlon. I decided to try the camera, and edit the footage (and yep, here it is: http://www.e-clipsvideo.com/I_will_survive/).
The responses were phenominal. Family and friends were soooo excited about the video, and the seed was planted. Why not create short, high impact and emotional web videos for events. I even thought about creating short videos of events like weddings, Bar / Bat Mitsvahs, baby showers, etc. "Why don't you do the invitation", suggested Danny my friend (thank you Danny). And yes, the bells started ringing. "Why not open a company that produces video invitations for events, private and corporate". Cha-ching. A new and exciting product. Nothing like it out there. And thus e-Clips was born.

Sunday, February 24, 2008

The birth of e-Clips

I met Beata thanks to a strange coincidence. 4th of July, 2006, the beautifull city of Tel-Aviv, Israel. Eloquent, beautiful, driven, joie de vivre, everything I could ask for from a woman (and everything I did ask from others, and did not get). I fell desperately in love. Luckily so did she.

A month and a half later, she flew back to the States. "It's only a summer romance", we promised each other, sad smiles on our faces. The hours went by, the days crawled away, and we somehow stayed in touch. Talking everyday, smsing, emails, we even opened a blog together, in a desperate attemp to taste eachother's life. We had to meet again. Just had to. And we did.

Dec of 2006. We meet in Thailand. It wasn't perfect, far from it, but we fell deeper and deeper in love. By the end of the trip we knew that we have to be together. There was no other choice. Three months later, having dropped my journalistic jobs, leaving friends and family behind, I came to the United States of America.

I didn't realize how bravely stupid I was, untill life in a strange and foreign country started overwhelming me. "Why not complicate a complicated existence?", I must have unconsciously thought to myself, and opened a video production company. e-Clips. A company that creates web video invitations to events. My love for people, my passion for video and my knowledge in writing, directing and editing came together.